Paddington
Oversaw the global digital campaign for Studio Canal’s PADDINGTON which opened as the UK’s highest grossing independent title of all time. aAlso managed the follow up digital campaign for PADDINGTON 2.
Projects included:
- Digital creative development & asset launch strategy
- Management of @Paddingtonbear Instagram, YouTube, Twitter and Facebook channels as well as the development of Paddington.com website
- Media buying across Youtube, Twitter, Instagram, Facebook
- Social copywriting
- Online publicity
- Partnerships and & third party brand promotions
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